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Actor Jeremy Renner Lends His Voice and Character to a new Ram van Brand film "Make sure of It" Launching Today throughout Digital and also Social Channels

AUBURN HILLS, Mich., Jan. 31, 2019 / --

The long-form point out "Make certain of It" is the third in a collection of "Next Generation" films from the ram Truck brand Renner will certainly voice the new Ram van brand campaign "Lead or be Led" rolling out this February

Actor Jeremy Renner lends his voice and also character to a new Ram van Brand film “Make certain of It” launching across digital and social channels

The video opens on the face of a young girl together the voice the a father recites his hope because that his daughter"s future, just how through her very own strength and also courage, she will shape the world about her, and also the positive outlook he has actually for her limitless possibility. The father climate optimistically pledges, "I"m gonna make sure of it," revealing the voice to be gibbs Jeremy Renner, sitting in a ram 1500 looking in the rearview winter proudly in ~ the young girl in the earlier seat. The spot continues with the tagline "Make the next Generation also Better. That"s ours Job" together a arsenal is displayed of mothers, fathers, sons and also daughters the Ram has actually featured in their films over the year to remind human being how vital this duty is to every one of us. 

"As the father of a young daughter, the solid message in this film really spoke to mine heart," said Jeremy Renner. "I think this movie is an inspiration as I occupational every day come instill the very same values that confidence, courage and kindness in my daughter."

"We room grateful to Jeremy for lending his voice to our upcoming lamb brand campaign," stated Olivier Francois, chef Marketing Officer, FCA. "In return, we space proud to leverage ours platforms throughout the big Game come showcase a post that is dear come his heart and also reflects our shared values."

"Make sure of It" is the third collaborative project between the ram brand and director Jaci Judelson. Judelson also directed the brand"s visually stunning, gritty and also winner the the #Femvertising compensation from SheMedia 2015 project "The courage is currently Inside," saluting the character of solid women who have met and also overcome many difficulties on the road to achieving your goals. Judelson likewise directed the lamb brand"s 30-second spot "The Pack," carrying the same message of management with a more light-hearted approach. In the video, a lone lamb breaks cost-free from the pack and makes its way to the top of the hill and takes a leadership position sitting under by the dog, send the message: "The ones v the offal to stand apart – join a league of their own."

"It"s been an honor to direct this film with such a potent and positive message, at a time whereby encouraging young women and also girls to be unstoppable is essential," claimed Judelson. "As a mom of boys, ns am proud come be part of this "Next Generation" collection that speak to every kids and the power of parenthood." 

"Make sure of It" is the 3rd in a collection of value-based "Next Generation" movies from the lamb Truck brand. The first spot, "School Talk," i m sorry debuted as component of 2018 Father"s job observance, reinforces the importance of fatherhood and instilling enduring values in our children. The 2nd spot, "Thanksgiving Grace," honors these worths again, with the focus on gift thankful for those in our stays who allow us to do what is right. That aired this past November (2018)

In enhancement to "Make sure of It," Renner will voice the brand-new Ram van brand project "Lead or be Led" rolling out this February.

The ram Truck brand"s "Make certain of It" was produced in partnership with Doner. The "Next Generation" project was produced in cooperation with Austin, Texas-based GSDM.

About ram Truck BrandIn 2009, the lamb Truck brand released as a stand-alone division, concentrated on meeting the needs of truck buyers and delivering benchmark-quality vehicles.

That focus leads ram to architecture the industry"s most innovative, award-winning trucks, emphasizing durability, strength, an innovation and efficiency.

With a full lineup that trucks, including ProMaster and also ProMaster City vans, the lamb brand builds van that acquire the hard work done and also families whereby they need to go. Native the no-compromise ram 1500 that specifies the future the pickup trucks with innovative design, the highest possible quality materials and class-exclusive technology, come the Ram heavy Duty which combine the ability to out-power, out-tow and also out-haul every single competitor with the segment"s many comfortable ride and handling, ram is cursed to product leadership.

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Ram continues to outperform the competition and sets the benchmarks for:

Most powerful: 1,000 lb.-ft the torque with Cummins Turbo Diesel highest possible towing capacity: 35,100 lbs. With Ram 3500 most difficult payloads: 7,680 lbs. V Ram 3500 many luxurious: Ram restricted with real wood, genuine leather and 12-inch Uconnect touchscreen finest ride and also handling through exclusive link coil rear and also auto-level wait suspensions most interior room with lamb Mega Cab Most qualified full-size off-road pickup – ram Power Wagon highest owner loyalty of any kind of half-ton pickup over the critical 30 years, Ram has the greatest percentage that pickups still on the road

Giving maximum initiative all day, every day v confidence, the ram Truck lineup measures forward with the full pressure of modern-day capability providing confidence-inspiring features and also class-exclusive automobile safety.